Soothing Critics

Considering that I am a student currently in Integrated Marketing Communications, this blog has lacked, so I have been told, anything to truly do with marketing.  I suppose I'll at least touch on marketing with this one then, just to try and soothe some critics.

Copywriting is vital in marketing; it is a skill that everyone needs to possess in the marketing world of today.  The problem is that many people don’t enjoy writing in any form, finding it laborious to write anything longer than a blog that is supposed to be three-hundred words in length—whoops—and often do I hear them complain that writing a report of two-thousand five-hundred words was nearly impossible.  We had weeks to complete the task that, while unenviable and relatively boring, actually covered quite a bit of useful information.   

Allow me to illustrate how very easy this task should have been.  Those 2,500 words equal out to about five pages of writing…this task gave us weeks to read a book that was two-hundred and eighty-one pages in length and then write five pages about it.  All that was required was for us to sit down and read the book at forty-six pages a day, taking short notes of vitally important revelations.  Once the book was completed, we then needed to only sit ourselves in front of a computer—I know, who has the time to be in front of a computer these days?—and write one page per day.  I doubt anybody actually did this.

Now, in terms of copywriting, those same people who complained bitterly are going to be faced with having to write a whole lot more in the future.  Will they be looking into becoming lead copywriters?  I seriously doubt it, but will there come a time when they need to be capable of writing intelligent pieces of written work?  Undoubtedly.  People can complain about the amount of time that it takes them to write, but would it not be easier to just withhold complaints until after they complete the work?  When somebody spends over five hours writing 2,500 words, I have to wonder how much of that is spent moaning to their friends over social media sites, taking various phone calls and just sitting back and staring at the ceiling.  Writing is difficult, that’s a fact many people have to face, but light planning of the points that your paper will revolve around before letting that brilliant piece of hardware in your body called a brain take control will certainly help.